Kerrell Family History




Edward Kerrell, Food Manufacturer 1846 - 1900    

 

Edward Kerrell was born in 1846 in Streatham to John Kerrell and Caroline, he was one one of six children. John was from the Coulsdon branch of the family. He was a Gardener at the time of the 1861 census, although he had been an Apprentice Blacksmith in Gatton when aged 18 years old.

 

At age 15, he was a shopman grocer living with the Trotman family of Croydon at 85 Westow Street. The family head Frederick Trotman was a Grocer and Cheesemonger from Brixton, Surrey.

 

In 1868 Edward married Ann Redington from Magdalen Laver, Essex.

 

Three years later, in the 1871 census, Edward is a Grocer living at 19 Cadogan Street, Chelsea with his wife and her sister Emma.

Edward and Ann have no biological children but in the 1881 census, living with Edward and Ann is an adopted daughter Florence H White, aged 13 from Buckhurst Hill in Essex. Edward is listed as a Dry Salter. Edward’s younger sister Clara Jesse Kerrell is living with them and working as a packer.

 

Description: Description: Description: Description: Description: Description: Description: 19 Cadogan Street

Figure 1 - 19 Cadogan Street, Chelsea today.

 

Drysalters from Wikipedia

Drysalters were dealers in a range of chemical products, including glue, varnish, dye and colourings. They might supply salt or chemicals for preserving food and sometimes also sold pickles, dried meat or related items. The name drysalter or dry-salter was in use in the United Kingdom by the early 18th century when some drysalters concentrated on ingredients for producing dyes, and it was still current in the first part of the 20th century.

 

In 1882 Edward is a manufacturer and merchant of baking powder and placed the following advertisement:

 

“The housekeeper's delight ! Edward Kerrell's ... baking powder. Makes delicious bread, pastry, cakes, buns ...

Only 2d the ¼lb packet ... manufactured ... by E. Kerrell & Co.,19,Cadogan St, Chelsea”

 

Description: Description: Description: Description: Description: Description: Description: 33 Cadogan Street, Chelsea

Figure 2 - 33 Cadogan Street, Chelsea today.

 

In the 1891 census, Edward is listed as a baker powder manufacturer and merchant but now at new premises, 33 Cadogan Street, Chelsea.  Today, this address is a now a corner shop occupied by an estate agent.

 

By 1896 Ann must have died, as Edward married Elizabeth Bates.

 

In 1896 Edward is also advertising on hoardings. A French film made in that year shows one of his adverts. The film is called ALERTE DE POMPIERS: LONDRES. The following describes the action:

 

Horse-drawn fire engines emerging from the Metropolitan Fire Brigade headquarters in Southwark. No titles. An electric tram passes left to right. The advertising hoarding reads `Kerrell's Baking Powder'. One of the destinations reads `Vauxhall'. A horse cart passes right to left. In the background a man knocks on the doors of the fire station....”.

 

 

 

At some point unknown, Edward was also manufacturing custard powder and advertised both products on matchboxes.

 

Description: Description: Description: Description: Description: Description: Description: Matchbox Advert for Kerrell's Custard PowderDescription: Description: Description: Description: Description: Description: Description: Matchbox Advert for Kerrell's Baking PowderDescription: Description: Description: Description: Description: Description: Description: Matchbox Advert for Kerrell's Baking Powder

Figure 3 - Advertisements on a matchboxes

 

 

Edward died in 1900 and left his estate to Elizabeth. The company is still trading in 1902 as evidenced by this cheque made payable to E. Kerrell & Co. The cheque is stamped on the rear “Par. Pro. E.KERRELL & Co., LIMD” and signed Alfred Robinson – Secretary.

 

 Figure 4 – Cheque made out to E. Kerrell & Co